Rapper/Producer Goes On the Defensive
03:00PM ET July 14, 2010
Contributor : Hip Hop Blog Staff
A Rocky Williform Company
Superproducer and Black Eyed Pea frontman will.i.am put it all out there in a recent interview with VIBE and gave two middle fingers to he and the BEP's haters and those who limit what is and isn't 'hip-hop:'
"I am hip-hop! If there’s anyone that’s the personification of hip-hop, I’m probably the most hip-hop ni**a out of all these hip-hop ni**as. But hip-hop editorial and blogs and even some of the hip-hop fans don’t see it that way, which is cool. I’m going to win. I’m going to win and win bigger than all these ni**as are winning. And they probably don’t see that. I’m winning regardless of what hip-hop thinks of what I am. I won’t shrivel up in a little ball and not continue to rock, rock planet rock, don’t stop just because a few people think the [Black Eyed Peas] is just a pop act.
I [always] knew I was going to move more into dance and club. That’s the reason I produced Nas’ “Hip Hop Is Dead.” People forgot that hip-hop was a bunch of things back in the days. Hip-hop was the Jungle Brothers’ “I’ll House You.” When someone is denying what they are, then that’s when things start to spiral down. Hip-hop is limiting itself and that also goes for editorially. Magazines and websites are the gatekeepers of what people think hip-hop is, but they actually end up limiting what hip-hop can be.
I can do a Talib Kweli track [“Hot Thing”] and Estelle’s “American Boy,” and co-write “Ordinary People” with John Legend and I’m still hip-hop. If Nas calls me for another track, I can do that. But at the same time, if Usher calls me I can do [an “OMG”] as well. Songs like “OMG” are international hits, not just hits on American urban radio. I’m talking about the f*cking world! And those kind of accomplishments don’t get you the cover of VIBE. I don’t need anyone to validate me. I am hip-hop."
Can you say "Boom-boom-POW!!!"