As radio host based on Los Angeles' KPWR (Power 106) Big Boy has become the face and voice of SoCal hip hop radio. In the mornings from 5 to 9, his syndicated show is among the most heard and respected nationwide, and the larger-than-life personality has become something of a pop culture icon.

The most West Coast's most renowned hip hop radio personality, Big Boys popular morning radio show "Big Boy's Neighborhood" is syndicated in numerous markets nationwide. The host's own Big Boy Radio Network partnered with Dial Global to manage network sales and technical distribution of the show and his brand.

Big Boy makes semi-regular cameos on HBO's popular "Entourage" series, and also served as executive produced for a feature fin, Exit Strategy. He is also in development for a VH1 network show.