Rocky Williform has proven himself to be one of the most forward-thinking minds in hip hop media and culture. The founder of micro-blogging media juggernaut HipHopBlog.com has made an indelible mark on the hip hop experience, creating the Hip Hop Emblem, filing patents on the innovative music distribution technology MixP3 and My Frontpage, an interactive media sharing component for media.

The one-time New York investment banker and also co-founder of a U.S. beverage maker once bid to acquire industry giant Sara Lee Coffee & Tea Company and one of China's largest juice companies; and has a lengthy history of success in business and an uncanny entrepreneurial instinct. Williform has become a driving force in Hip Hop since launching social network StreetCred with rapper/actor T.I.; and has overseen the site's staggeringly rapid rise to the forefront of new media.

A tireless 'serial entrepreneur,' Williform has served on several corporate boards and has also written opinion editorials for national newspapers and received the UNCF Meritorious Service Award for Education Fundraising.

Williform is an embodiment of hip hop's entrepreneurial spirit and HipHopBlog.com, ranking in the top 10% of the world's largest websites, has become the destination for everything Hip Hop.