Atlantic Records president Julie Greenwald may have begun her career as an assistant to Lyor Cohen, but she has grown into one of the industry's smartest and most powerful executives. As President of one of music's most revered labels, Greenwald helps oversee the careers and catalogues of a bevy of stars. The Tulane graduate helped Atlantic scale more commercial heights in 2011, and Greenwald's ability to market to hip hop audiences proved to once again be a boon for the iconic label.
In 2011, Atlantic Records saw a string of successes in hip hop. Despite a wellpublicized feud with mercurial emcee Lupe Fiasco, the Chicago rapper turned into one of Atlantic's biggest success stories of the year. Fiasco's Lasers debuted at number one on the US Billboard 200 chart, with first-week sales of 204,000 copies. Wiz Khalifa's Rolling Papers entered at number one on Billboard's R&B/Hip Hop Albums chart.
"You have to differentiate yourself," Greenwald said of her approach to success. "If you want to get the job or even get promoted, you have to stand out, and you have to get there by being vulnerable, speaking up, being resourceful, because all we want is people who can handle impossible tasks and get them done and not say, 'Well, I couldn’t.'"
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Atlantic Records president Julie Greenwald may have begun her career as an assistant to Lyor Cohen, but she has grown into one of the industry's smartest and most powerful executives. As President of one of music's most revered labels, Greenwald helps oversee the careers and catalogues of a bevy of stars. The Tulane graduate helped Atlantic scale more commercial heights in 2011, and Greenwald's ability to market to hip hop audiences proved to once again be a boon for the iconic label.
