Producer Fighting To Keep Brand Name
3:00PM ET August 26th, 2010
Contributor : Hip Hop Blog Staff
A Rocky Williform Company

Rapper/producer Pharrell Williams is suing clothing company Ice and Iceberg for trademark infringement. The court battle pits Williams' Ice Cream clothing line against the Gilmare group that owns Ice and Iceberg.

Pharrell is suing the Gilmare Group because the company has blocked a trademark application for the rapper's Ice Cream clothing line. Gilmare believes that Pharrell's brands name is too similar to their own and could confuse customers.

Williams' lawyers contend that the word "cream" - meaning, in this case, money - "creates a vastly different sound, appearance, meaning and overall commercial impression."

Iceberg, founded in 1962, opened its first New York showroom in 1991. Pharrell Williams launched his Ice Cream collection in 2004, along with his other brand, Billionaire Boys Club.