Rapper/Producer Using Game to Promote ''Detox''
2:00PM ET December 17th, 2010
Contributor : Hip Hop Blog Staff
A Rocky Williform Company

Dr. Dre is partnering with social gaming company Zynga Inc. to promote his upcoming album, Detox. Beginning today (December 17) the gaming company will promote the album through its popular game, Mafia Wars. The game will feature a section called "Hustlin' Wit Dre," that have Dre-inspired features and limited edition content; including Dr. Dre-themed cars, headphones and weapons. Also, a personalized message from the legendary producer will be available.

“We felt it was a perfect fit for Dre to be the first musical experience for the millions of Mafia Wars players to enjoy while gaming,” Interscope's CEO Jimmy Iovine told AllHipHop. “We’re always looking for innovative and interesting ways for fans to discover great music and with an artist of Dre’s cultural significance we really wanted something special that’s never been done before,” said Interscope Records chairman Jimmy Iovine. “We felt it was a perfect fit for Dre to be the first musical experience for the millions of Mafia Wars players to enjoy while gaming.”

“Dre is a cultural icon that has inspired generations of music lovers,” said Mark Pincus, CEO and founder of Zynga. “We're huge music fans at Zynga and we know the players within Mafia Wars will love the chance to discover incredible music content while playing with their friends.”