Doug Morris Looking To Bid For Label Distribution
4:30PM ET November 9th, 2011
Contributor : Martin James
A Rocky Williform Company

Doug Morris, Chief Executive of Music Entertainment for Sony has revealed that the company is looking to possibly acquire one of hip hop's biggest labels in a distribution deal. Morris is planning on bidding on the contracts for several labels--most notably, Cash Money Records. Once its distribution contract with Universal expires, Sony could make a move.

"My plan here is very simple,” Doug Morris told the New York Times. “To help create the pre-eminent record company in the world.”

There will likely be a bidding war between Sony and Universal with Cash Money heads Bryan "Baby" and Ronald "Slim" Williams deciding where the label winds up.

“In each company that I’ve gone to run, that’s always been the same question,” Mr. Morris told the New York Times. “And each company has gone to be the No. 1 company and the most innovative company. And I think the reason I’m never getting the credit for this is because I’m the oldest guy.”

“Our core focus still needs to be developing hits,” he said. “That’s the only constant amidst all the change. So if you don’t get that right, it doesn’t matter how revolutionary the distribution model is or how many revenue streams you have. You still have to have the hits.”