Entire Brand Acquired
09:00PM ET October 28, 2009
Contributor : Hip Hop Blog Staff
A Rocky Williform Company

Iconix Brand Group, Incorporated has signed an agreement to acquire a controlling interest in the Ecko portfolio of brands for $63.5 million from Marc Ecko Enterprises.

Iconix Brand Group is a brand management company engaged in licensing, marketing and providing trend direction for a portfolio of owned consumer brands. Their portfolio includes Rocawear, Ed Hardy, Starter and Artful Dodger.

Iconix will also form a joint venture company with an affiliate of Marc Ecko Enterprises to acquire the trademarks. Iconix will hold a 51% interest in the joint venture and will control the licensing company.