''I Believe In the Future of Wireless Energy''
1:30PM ET January 10th, 2012
Contributor : Stephen Willis
A Rocky Williform Company

Hip hop star and mogul Jay-Z has been announced as the new spokesman for Duracell Powermat, LLC. Not all of the new deal's details have been revealed, but Jay issued a press release announcing his latest business venture and foray into the world of energy.

"I believe in the future of wireless energy and I believe that Duracell Powermat is the company to bring on the revolution," said Jay. "I'm partnering with Duracell Powermat because they're providing the solutions for the future."

"The Duracell Powermat joint venture merges Procter &Gamble's core expertise in consumer understanding, brand-building and go-to-market capability with Powermat's technological innovation and ability to create a best-in-class wireless charging experience," said Stassi Anastassov, President Duracell, P&G. "When we thought about bringing together representatives from best-in-class categories, JAY Z was the natural choice to be the new face and voice of Duracell Powermat."

"Jay-Z is power personified. He inspires millions of people all over the world on a daily basis with his music and his story," said Ran Poliakine, CEO of Powermat Technologies. "There is no better face or voice that can move people to adopt a new paradigm in power delivery."

'We are proud to work with such an inspiring icon, whose music and success speaks to an entire generation all over the world. Our common vision and voice will pave the way for the upcoming wireless power revolution," said Ron Rabinowitz, CEO of Duracell Powermat, LLC.