Rapper Set To Debut D'usse
4:30AM ET May 10th, 2012
Contributor : Chris G.
A Rocky Williform Company

Jay-Z has launched his D'usse luxury cognac brand. The hip hop mogul appeared at a private event in New York City to debut the product, which is being distributed by Bacardi. The VSOP Cognac officially launches in September of this year.

The brand is being marketed to the younger demographic and is Jay-Z's second venture into liquor; he previously promoted Armand de Brignac, aka Ace of Spades.

Diddy and several other hip hop stars have also launched lucrative deals with high-end alcohol brands.