''We Were Thrilled To Be Part of This Project''
6:00AM ET June 27th, 2012
Contributor : Chris G.
A Rocky Williform Company

The hologram of the late rapper Tupac Shakur was recognized with a Cannes Lions Titanium Award. More specifically, Digital Domain Media Group, who created the 2Pac hologram was honored during the 59th Annual Cannes Lions International Festival of Creativity on June 23rd.

“We were thrilled to be part of this project, this completely new idea in entertainment,” said Ed Ulbrich, Chief Creative Officer of Digital Domain. “When Dr. Dre came to us with his vision we knew that the world had never seen anything like this and that the response was going to be huge. Having ‘virtual 2Pac’ and the idea of virtual performers recognized with a Cannes Lion Titanium Award is beyond exciting.”

The 2Pac hologram won over 500 entries into the Cannes Lions International Festival of Creativity.