''It's Not What's the Norm''
6:00AM ET November 26th, 2012
Contributor : Martin James
A Rocky Williform Company

Lil Wayne claimed last week that he would be retiring soon due to his interests outside of hip hop intensifying. One of those interests is undoubtedly his Trukfit clothing line, and Wayne recently discussed what gives his skateboard-inspired brand its appeal.

"I think because it's not trendy and it's not what's the norm," explained Wayne to MTV. "People are tired of everything just being 'what's cool.' Everybody's wearing such and such, everybody's doing such and such, and I don't believe that's what Trukfit is. Trukfit is just a bunch of little characters on a shirt, a bunch of sayings and stuff."

"My designer sends [drafts] over to me in an email and I decline or approve, it's that simple," he said. "And the kids are enjoying it. And not only the kids, I have pro athletes hitting me up , sending me their addresses, like, 'I need a box of that sent to me every month' or 'I'mma wear that to my press conference' or 'I'm gonna wear that when I sign my deal' — so it's really moving."

Wayne explained the name of the line, as well.

"There was a truck that would come around the neighborhood for the less-fortunate people that can't go to those stores, and he would have those same items...for less," he revealed. "If you were known to have that outfit, then it was not called an 'outfit,' it was called a 'truckfit.'"