Producer Becomes Investing Partner In SMS Audio
4:30PM ET January 3rd, 2013
Contributor : Martin James
A Rocky Williform Company

Hip hop superproducer Timbaland has joined 50 Cent and SMS Audio as an investor partner. He will also serve on the company's board of directors. Additionally, business Wire reports that Timbaland will have "substantial involvement in the design and audio engineering process for new SMS Audio products."

“50 Cent has created an aspirational audio brand that produces the highest caliber of headphones on the market,” says Timbaland. “I’m looking forward to working with 50 and being part of a company so eager to bring studio-quality sound to music fans all over the world.”

50 Cent shared his new partner's enthusiasm.

“As an entrepreneur in the music industry, I have great respect for Timbaland and his evolving role as a producer, artist and influencer," 50 said. "I welcome his expertise and guidance. Timbaland will be a huge asset to the SMS Audio team as we move forward with new and innovative audio products.”