''He Has Ownership In the Company''
6:00AM ET January 7th, 2013
Contributor : Chris G.
A Rocky Williform Company

It was reported last week that Timbaland has partnered with 50 Cent's SMS Audio. In an interview with DJ Whoo Kid, 50 himself spoke up about the superproducer coming on-board his brand.

"That's exciting, Tim wanting to come and get involved with SMS. Because now, he has ownership in the company," explained 50. "Equity ownership. It gives him the same incentive that I have in it moving forward and being successful."

He also discussed his upcoming album.

"I think that when people get a chance to hear the full body of work, [they'll think,] 'Wow. He really put his back in it. He really put his work into this,'" he shared. "I put musical interludes on this album instead of a whole lot of talking and stuff like that," continued Fif. "I made so much music, I just kinda want to get it out, get it off my chest."