Rapper To Launch New Lifestyle Brand
6:00AM ET January 10th, 2013
Contributor : Chris G.
A Rocky Williform Company
Nicki Minaj and Kmart are partnering for a new venture. The Young Money superstar has announced that her multi-tiered lifestyle brand will be distributed via Kmart stores. The line will include apparel and accessories collections and will also be featured on the ShopYourWay social shopping platform.
Nicki is expected to handle design and development of the brand.
The line will be available exclusively in select Kmart locations. Maroon 5's Adam Levine is also reportedly set to launch a brand via Kmart.