''We'll Be Looking To Him To Tell Us What's Next''
6:00AM ET February 7th, 2013
Contributor : Stephen Willis
A Rocky Williform Company

Superproducer Swizz Beatz has become an equity investor in Monster Cable. Additionally, Billboard reports that Swizz has also been announced as a board member of the famed headphone, cable and audio manufacturer.

"Swizz will advise us on our creative direction, product design and our marketing," said Noel Lee, Monster's chief executive. "We'll be looking to him to tell us what's next. He's the real deal. He doesn't get involved in something unless he believes in it." "I analyzed and studied the company for a couple of years," said Swizz. "It felt like this is the right time to be in business together. I have a seat on the board. I am a co-owner. This is a graduation for Monster, and it's a graduation for me. For Monster, it shows they are investing in the culture. They are not doing things just to get by. In the next few months, the world will see who the monsters are in this world."