''I Do Know What I Like...''
9:30PM ET February 18th, 2013
Contributor : Martin James
A Rocky Williform Company

G.O.O.D. Music's Big Sean has launched a new fashion and lifestyle brand called Aura Gold. Aura Gold's new "Finally Famous" line will be debuted by the hip hop star at the ProjectMVMNT convention in Las Vegas this week. “Launching my own label is a dream come true for me," Sean said via press release. "Even though I have a lot to learn about fashion and the industry, I do know what I like and the small details that make something stand out to me. I look forward to evolving the line with more colors, fabrications and offerings to show the other dimensions of my style progression over time.”

The "Finally Famous" line is expected to feature select designs of t-shirts, hats, pants, sweatshirts and jackets.