''We're Going To Take AQUAhydrate To the Next Level''
3:30PM ET February 27th, 2013
Contributor : Stephen Willis
A Rocky Williform Company

Sean "Diddy" Combs and actor/producer Mark Wahlberg have announced a joint venture with California-based water brand, AQUAhydrate. Combs and Wahlberg will oversee business strategy along with CEO John Cochran, former Fiji Water President. The trio is expected to help secure retail partnerships for the brand, such as recent deals with Safeway, Kroger and GNC.

"As a brand architect, I am incredibly passionate and equally committed to every aspect of the businesses that I get involved with," says Combs. "Partnering with AQUAhydrate and Mark is an incredible opportunity for me and I am looking forward to making history in the process. It's important for me to be part of something that drives me and is constantly pushing the boundaries, and that's what AQUAhydrate does. Together, we're going to take AQUAhydrate to the next level."