Guinness Taps Shawn Chrystopher 09:00PM ET May 7, 2010 Contributor : Hip Hop Blog Staff A Rocky Williform Company
Guinness beer has teamed up with Los Angeles recording artist Shawn Chrystopher for a mini-tour, an advertising campaign and a reality web series.
The series, Grind 168, will follow Shawn and invite viewers into an all-access look into the life of an artist who is simultaneously "balancing family struggles with the pressure of surviving in a cut-throat industry."
The series kicks off on June 11th.
This is not Chrystopher's first look from a major brand, he has been featured in LRG adds.
The LA rapper first made noise with the street album A City With No Seasons. His new single "Like A Kid Again" off of The Audition EP is currently for sale on iTunes.
What do you think of rappers and all the liquor endorsements?
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Guinness beer has teamed up with Los Angeles recording artist Shawn Chrystopher for a mini-tour, an advertising campaign and a reality web series.
