Kidult.com Looks To Educate Young Teens
5:00AM ET June 24, 2010
Contributor : Hip Hop Blog Staff
A Rocky Williform Company

Superproducer/rapper/singer Pharrell Williams decided to give kids a place online that spoke directly to them, so he's launching the new Kidult.com. The site is centered around politics, environmental awareness, business, science, technology and fashion, games and sports and directed at young teens. "If you're somewhere between the age of 12 to 18 or 14 to 20, where are you getting your information from? What about the kid that's deciding where he wants to go in his life? Where is he getting that from? We didn't have anything that matched that demo and we didn't have anything that matched that voice," Pharrell told MTV.

He said that while entertainment would be featured on the site, it would not be about gossip, but rather educational themes. Former Latina magazine editor, Mimi Valdes, is supporting Williams' effort. Williams said of Valdes, "She understands the voice. It's a colorless voice. That's what this generation is, these kids are glass: They're not black, white or purple. They're human beings. They're gonna be the deciders of the future, so we need to educate them and do it now."

"If you see Rihanna on there, we'll be asking her 'What book are you reading?'"